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Executive Creative Director / Copywriter
Avon’s Big & Style Making Of Using Long Sequence Shot Technique
Avon :: Big & Style
Don’t let your point of view get stuck in time.
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In this one-take commercial, we launched Avon’s new mascara: Big & Style. Since the product allows it to be applied and reapplied many times during the day, without smudging or having to remove make-up, we chose to portray a day in the life of Carol Conká, a brazillian rapper and artist.
Check out the making of right after this commercial break. ;)
Credits:
Agency: J.Walter Thompson São Paulo
Creative Direction: Renata Leão & Danilo Janjacomo
Creatives: Nayara Lima, Paulo Felipe & Jose Oliveira
Film Production: Vetor Filmes / Del
Sound Production: Sonido
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