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Executive Creative Director / Copywriter
Avon :: Mascara
Keep the strength of your gaze and face the world looking forward.
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For the launching of Avon’s Supreme Mascara, the women you see represented in this TVC land perfectly on the brand’s concept “Beauty For A Purpose.” There’s also some product porn, because, you know, that’s what we do
Credits:
Agency: J.Walter Thompson São Paulo
Creative Direction: Renata Leão & Danilo Janjacomo
Creatives: Talita Cardozo, Ariane Polvani, Paulo Felipe, Julia Machado & Isabel Fontes
Film Production: Paranoid / Brendo + Gonfiantini
Sound Production: H.A.M.NYC
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