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Executive Creative Director / Copywriter
Claro TV :: Just Like Ronaldo
Ronaldo wasn’t in his best shape as an athlete. But he sure was as an actor.
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Our clients wanted Ronaldo in this TVC and they also wanted to sell their product. So, we created a comparison between Ronaldo and the product. As amazing as it may seem, it worked.
Credits:
Agency: F/Nazca Saatchi&Saatchi
Creative Direction: Fabio Fernandes
Creatives: Renata Leão, Rafael Klein & Roger Sakamoto
Film Production: Cia de Cinema / Rodolfo Vanni
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