RENATA LEÃO

Let’s pretend Gabriel Medina’s a gorgeous beach bag, shall we? Does that make any sense? Of course not.

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Since world champion surfer Gabriel Medina was the face of Coppertone in Brazil, we asked for his help when promoting a special summer sale activation: when purchasing 2 Coppertone products, you win a beach bag. If that sounded like a trivial brief, it’s because it was. But the 15” get-right-to-the-point TVC didn’t have to be.