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Executive Creative Director / Copywriter
Coppertone :: Testimonial
Want to win? Then sweat for it.
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World champion surfer Gabriel Medina helps the launch of Coppertone Sport sunblock by talking about his tough workout routine and how the product - a water and sweat resistant sunblock - is a part of it. And while everyone usually asks the champ to perform surf stunts in front of the cameras; we asked him to get wiped out. Surf’s up?.
Credits:
Agency: J.Walter Thompson São Paulo
Creative Direction: Gustavo Lacerda & Rodrigo DaMatta
Creatives: Renata Leão, Talita Cardozo & Daniel Khalil
Film Production: Stink / Butchers
Sound Production: Satélite Audio
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