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Executive Creative Director / Copywriter
AzMina :: Nipple Freedom
The first and only digital mass nipple protest on Facebook.
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Facebook considers all kinds of images related to undressed females from the waist up as “nudity” or “improper material” and bans it from its platform. There’s no discussion: an algorithm simply takes all the images down. So, in order to create room for conversation, we proposed a radical move as well: a digital mass nipple protest. (“Mamilaço” in Portuguese and “Tetazo” in Spanish).
Credits:
Agency: J.Walter Thompson São Paulo
CCO: Ricardo John
Creative Direction: Renata Leão
Creatives: Breno Ferreira, Rodrigo Reis, Ricardo Barros e Pedro Ricci
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