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Powerful make-up for powerful ladies.

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For this launch, the concept was all about art and how your face is a canvas and that you can create different looks. So we invited Karol Conká (a Brazillian rapper whose name means: “Karol with a K”) , who represents a creative and artistic spirit and chose to use as our visual graphic language a collage technique, bringing the crafty essence of the artist to this story. We split the campaign in two phases (two films): brand launch + lipstick.

Here’s some porn product for ya.